SEO may sound like something out of Silicon Valley, but it’s one of the most powerful tools a craft brewery can use to drive traffic, and not just the online kind. Local search engine optimization (SEO) ensures that when someone types “breweries near me” or “best IPA in [Your City],” your name pops up first.
Let’s break down why local SEO matters, and how your brewery’s website can bring beer lovers straight to your taps.
Why Local SEO is a Big Deal for Breweries
According to Google, 46% of all searches have local intent. That means people are actively looking for places to go right now. If your website doesn’t appear in those searches, you’re basically invisible to half your potential customers.
Great local SEO helps:
- Boost visibility in “near me” and “[city] brewery” searches
- Drive traffic from tourists and locals alike
- Connect your online presence to real-world visits and revenue
Step 1: Build With SEO in Mind
At Neesh Sites, we don’t just design beautiful brewery websites, we design with SEO baked in. That means fast load times, mobile optimization, and structured data (aka schema) that helps Google understand your site.
We also ensure every page has keyword-optimized titles, meta descriptions, and alt tags. It’s not just tech for tech’s sake, it’s about helping search engines connect you with your next customer.
Step 2: Google Business Profile: Your Online Tap Handle
Optimizing your Google Business Profile (formerly Google My Business) is non-negotiable. This free tool lets you:
- Show up in Maps and Search
- Display hours, menus, and event links
- Collect and respond to reviews
We make sure your profile is synced with your website so the info is always consistent. That means better trust with Google and with your customers.
Step 3: Reviews That Work Harder
Positive reviews are gold. They influence new customers and boost your search rankings. But you don’t have to leave them to chance.
Our websites help you collect and showcase curated reviews that not only impress visitors, but also signal to Google that your brewery is a trusted local favorite.
Step 4: Use the Right Keywords (and Use Them Naturally)
Forget stuffing your site with generic terms like “beer” or “brewery.” We help you identify the exact phrases your customers use – like “family-friendly brewery in [neighborhood]” or “outdoor seating beer garden.”
Then we integrate them naturally across your site, blog, and metadata. The result? You show up for the searches that matter most.
Step 5: Blog to Boost Visibility
Blogging isn’t just for big brands. A blog with monthly updates (like new beer releases, brewing techniques, or behind-the-scenes stories) helps search engines see your site as fresh, active, and relevant.
Plus, it gives customers a reason to come back and explore more of your story.
Pour More Locals Into Your Taproom With SEO
If your site isn’t optimized for local search, you’re leaving serious traffic (and money) on the table. With the right structure, content, and tools, your website can become your top local marketing channel.
Want to be the go-to brewery in your city? Let’s brew up a website and an SEO strategy that gets you there. Contact us today for a free quote.
