Your website isn’t just a digital flyer, it’s your marketing command center. When built right, it can turn browsers into patrons, fans into regulars, and your taproom into the place to be.
Here’s how to turn your website into a marketing engine that keeps customers engaged and coming back for more.
Collect Emails Without Being Annoying
Email marketing is still one of the best ways to reach fans, but you’ve got to earn that inbox spot. Add tasteful sign-up forms to your homepage, beer menu, and event pages with offers like:
- First dibs on new beer releases
- VIP invites to special events
- Exclusive discounts or giveaways
Sidebar: in the digital world, users can be stingy with their email addresses, and may not share them unless what you’re giving in return is worth $10 to $20. Don’t worry – you have a huge advantage. If the value you give is redeemable in person (heavy pour anyone?), they won’t hesitate to give you their email address.
Keep Your Events Front and Center
From trivia nights to new beer launches, your events calendar is your hype engine. Make it easy to update and even easier for fans to share events with their crew.
Pro tip: link each event to its own landing page with shareable info, images, and RSVP links for SEO juice.
Show Off Your Beer, Tell Your Story
People don’t just want to drink great beer, they want to know the people and passion behind it. Add a blog or stories section to:
- Highlight brewing methods and ingredients
- Introduce your team
- Share the backstory behind each brew
Great content gives your brewery personality, builds trust, and boosts SEO. It’s a win-win-win, and converts a “me-too” product into a “one-and-only” unique experience.
Social Proof = Street Cred
What your fans say online speaks louder than anything you could post. Highlight customer check-ins, testimonials, and tagged Instagram photos right on your homepage or sidebar.
Better yet, sync your Untappd profile and show live tap lists, ratings, and reviews directly on your site.
Drive Action With Strategic CTAs
Each page of your site should ask your visitors to do something: join your email list, visit the taproom, RSVP for an event, or check what’s on tap.
Make your calls-to-action fun and on-brand. Think: “What’s Hoppenin”, “Claim Your Mug Club Spot”, or “See What’s Pouring Now”.
A Website That Works Harder Than Your Kegerator
With the right strategy and tools, your website becomes more than a business card. It becomes your most consistent and effective marketer. While you’re brewing, it’s buzzing!
Want a site that markets while you pour? Get started today with a free proposal.
